QR Code – Marketing Strategy
Have you seen these funky looking black & white boxes know as a QR Code?
QR = Quick Response. This means that data loads very fast without loss of information.
Personally I didn’t give them much value until I discovered how much information could be store in one small box. Imagine you are out shopping or doing errands and you come across this product you see, but you want to learn more about it. You simply pull out your phone, snap a photo of the code with a special application and presto, you have all the following information:
- Company Name
- Company Address
- Information on the product
- Contact information
- Incentives and Hooks designed to get the “click”
The extent of the information a retailer can load into a QR-Code is limited to the type of code used and the desire of the advertiser.
Invented in 1994 by Denso Corporation, a manufacturing division of Toyota. It was designed to track vehicle manufacturing and used primarily in industrial tracking applications, mainly in Japan. Recent changes to the use of this code has reached the main stream markets and as of 2012 the application of it has expanded.
Applications Of Use
The expanded use includes:
- commercial tracking.
- entertainment medium such as conveying details on a poster, ad or album.
- Brand Awareness and Product/loyalty marketing. Using coupons, discounts and juicy offers encourages QR use
- Product labeling
- Business Cards. User puts offer, site, and delivers prospects directly into a sales funnel/page.
- Used in a website that contains valuable information about the Webmaster and his/her contact information. I like this one because it prevents bots from gathering this information later for unsolicited sales calls.
- Use with Government records and it’s beginning to be use for our personal identification. My new License has it and I suspect this will be used in my new Passport!
The use of the QR code and the information contained in it is limited only to the program that compresses the data into it and of course the imagination of the person using this nifty innovation.
How It Works
How the old bar code worked was by using a narrow beam of light and capturing a series of images in a straight line. The information was limited and took a bulky device to swipe and read the information.
The QR code is a 2-dimensional digital image read by a semiconductor image sensor and is then digitally analyzed by a programmed processor. The processor locates the three distinctive squares at the corners of the image, and normalizes image size, orientation, and angle of viewing. The small dots are then converted to binary numbers and validity checked with an error-correcting code.
The Future of QR-Code
The future looks wonderfully bright for anyone trying to convey a lot of information to their target market without it costing a lot. In today’s market people are use to the following cycle:
- We see the ad, product, or sales page but need social proof or more time to decide. The QR code can be copied onto a phone and saved for later. So, get the information and go!
- Examine the information at home on the computer and seek out social proof that the decision to buy is sensible.
- Then buy the product or merchandise by imputing the QR-Code.
- Share with friends the code is easier then writing out all the information. Instead pass on the code. Your done!
I can see that this type of information might evolve from a two dimension display to a 3d image that can transfer Gigabites of data or more. Allowing video and audio and a lot more then the 5 megs of information now allowed with this form or data storage.
QR-Codes Are Here To Stay!
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